Some Thoughts Are Meant to Linger.

The Material That Remembers Its Shape
The Material That Remembers Its Shape
We were looking for one thing. What we found changed the way we thought about the material entirely. Read more...
Fall Doesn’t Smell Like Pumpkin
Fall Doesn’t Smell Like Pumpkin
Somewhere along the way, pumpkin spice became the official scent of fall. But does it actually smell like fall at all? Read more...
The Gift You’re Afraid to Give
The Gift You’re Afraid to Give
You want it to feel thoughtful, but not too personal. Useful, but not predictable. And somehow, the better you want the gift to be, the harder it becomes to choose. Read more...
Scent and Memory
Scent and Memory
Smell is the only sense that skips straight to memory, bypassing thought entirely. On the neuroscience behind why a scent can put you back inside a moment — and what... Read more...
The Material That Knows How to Wait
The Material That Knows How to Wait
Why has felt survived for thousands of years while so many other materials disappeared? The answer has less to do with tradition than you might think. Read more...